Customer Story: Rachel Letchumanan from Demandbase

Rachel Letchumanan, Program Director for CX Strategy and Operations at Demandbase, shares how SupportLogic empowers her team to improve escalation prediction and customer sentiment management. By analyzing case history and identifying negative signals early, SupportLogic enables proactive actions that transform daily workflows. Its seamless integration with Salesforce allows Demandbase to view sentiment and account health scores directly in their CRM, streamlining processes and decision-making. Rachel highlights the importance of starting small and using AI to complement teams, enhancing their ability to address challenges effectively.