How mature is your support organization?

Support Experience Is Brand Experience

We are living in an “everything-as-a-service” economy. From music and coffee subscriptions to marketing and ERP software, the experience you provide your customers is vital to influencing brand loyalty, retention, and customer acquisition.

Sales and marketing may be on the front line for customer acquisition, but ongoing customer relationships are driven by customer support.

That means that the support experience is more important than ever before.

SupportLogic has worked with a number of support leaders, organizations and experts to learn about the different stages in the evolution of support teams and what it takes to move from one stage to the next. What we learned went into creating the Support Experience Maturity model and the Support Experience Maturity Assessment.