Apr 4, 2022

TBI Adds SupportLogic to Supplier Portfolio

The partnership brings customer support experience management to TBI’s partner community.

CHICAGO, IL – April 4, 2022 – TBI, the nation’s leading technology brokerage firm, announces the addition of SupportLogic to their growing supplier portfolio. SupportLogic delivers the world’s first continuous support experience (SX) platform, which enables companies to understand and act on the voice of the customer in real-time to immediately improve service delivery, along with building healthy and profitable customer relationships.

SupportLogic leverages AI, machine learning and natural language processing technologies to extract signals from the unstructured data inside customer interactions. Unlike survey-based tools that provide only a static snapshot of biased responses, these signals drive predictive, actionable insights that help reduce customer escalations, prevent potential customer churn and improve support agent performance. SupportLogic’s SX™ Platform is a great addition to partners utilizing CRM and other customer experience offerings, as SupportLogic can be seamlessly integrated with these systems to increase the value Channel partners bring to every CX initiative.

“As a startup with a game-changing platform, we are elated to be joining forces with TBI and their experienced network of trusted advisors. In a technology world filled with so many competing solutions, SupportLogic is a disruptor and TBI has a keen eye for identifying what the market requires. Being the only Support Experience platform, a partnership with a respected firm like TBI means that hundreds of TBI partners can now be FIRST to help their customers finally solve for painful customer support challenges,” said SupportLogic’s Director of Global Channels and Alliances, Dave Feliu.

“We are excited to be welcoming the SupportLogic product and team to the TBI portfolio. They help bring the power of AI down to a ticket level — breaking through the boundaries of individualized per channel listening — to truly harness the power of proactive and predictive visibility in the customer support model,” said TBI’s Cloud Communications Architect, Thea Rasmussen.

About SupportLogic

SupportLogic delivers the world’s first continuous support experience (SX) platform that enables companies to understand and act on the voice of the customer in real-time to immediately improve service delivery and build healthy and profitable customer relationships. SupportLogic SX uses AI to extract and analyze customer sentiment signals from both structured and unstructured data across multiple service channels and provides recommendations and intelligent collaborative workflows. SupportLogic is helping global enterprises like Qlik, Nutanix, Databricks and Rubrik transform their support organizations and evolve from reactive to proactive service delivery. To learn more, visit

About TBI

TBI is North America’s largest privately held technology services distributor. Since 1991, TBI has assisted Systems Integrators, VARs, MSPs, IT consultants, developers, software distributors and more in advising and sourcing the right technology solutions. TBI serves as a partner’s advocate, ensuring the proper provisioning of cloud, internet, data, mobility, voice, and managed services from best-in-class service providers to achieve clients’ desired business outcomes. With a 75+ person back-office, TBI partners are fully supported by pre- and post-sales operations, commissions analysts and project managers. Solutions engineers and subject matter experts along with training and an award-winning marketing team empower its partners to be the foremost authority to advise and source all of their clients’ technology needs in over 40 countries. For more information visit and follow TBI on LinkedIn.

Contact:Drew Miale | 207-423-5033 |

Don’t miss out

Want the latest B2B Support, AI and ML blogs delivered straight to your inbox?

Subscription Form