SupportLogic Weekly Digest

November 21, 2025

This week, I want to talk about Coveo. Not the platform you may already know, but the team behind it. I want to talk about the inflection point they reached in their support operations.

For four straight quarters, their MTTR held steady at 4 days. First Day Resolution wasn’t improving, escalations weren’t dropping, but they did find a pattern:Agents were working on cases they weren’t familiar with and the back-and-forth slowed everything down. 

The Turning Point

Coveo turned to Routing Agent and the Assign module to evaluate cases based on real-time workload, skill fit, history, sentiment, and SLA risk.The effect was immediate. In just six months, Coveo saw measurable improvements across their KPIs:
– MTTR down by 53%
– First Day Resolution up by 31%
– Escalation requests reduced by 56%
This is what happens when case routing is no longer guesswork, and when the right cases reach the right people at the right moment.

See it in Action

This week, Tali and I walked through how this works and why these results are happening in this week’s webinar. The replay is now available on demand. Coveo’s full case study is also available if you want to go deeper into their story, their KPIs, and the mechanics behind their turnaround
Watch the Routing Agent webinar replay
Read the Coveo case study
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On a personal note:

I’m wrapping up my deep dive on the moon landing with the pretty technical book, “First on the Moon.” A part that jumped out to me was when error code 1202 flashed inside the lunar module. To save the mission, ground control had to quickly find the one person who knew whether or not the error code was a serious problem. What a direct connection to today’s world of product knowledge and finding the expert! The code ended up being “ok” (not the greatest signal, but not potentially fatal) and landing proceeded. An incredible book on all the details behind the space program’s engineering if you’re interested.Feel free to reply to this email if you need more information on anything covered.

November 14, 2025

This week, I want to spotlight something we’ve launched over on our Events page: a full webinar series focused on agentic AI in action.

Five sessions and five opportunities to see how the Cognitive AI Cloud is helping teams like yours solve the use cases that matter most: routing, customer health, QA, knowledge, and AI integration across your ecosystem.

The Agentic AI Lineup

– Intelligent Case Routing – balancing skills, signals, and capacity for better CX.
– No More Surprise Renewals – showing how the Expand Module turns signals into revenue.
– Modern QA – moving from spot checks to 100% QA.
– Precision RAG, Smarter Answer Portals, and the future of Knowledge Ops.
– Model Context Protocol (MCP) – connecting SupportLogic signals to your enterprise agents.

In each 30-minute session, I’ll be joined by the product manager who helped build it.

Join Me November 19 for Routing Agent

In this next session, we’ll talk about what happens when you move beyond speed as the definition of efficiency. Because when a case lands in the wrong hands, no amount of urgency can fix the misalignment.Tali Bartal will show how multi-model AI blends logic and learning to make routing truly intelligent. This is how the best support teams are staying ahead of burnout, reducing handoffs, and protecting renewals.
Register to save your spot
Watch on-demand content
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On a personal note:
I’ve been using the book Orbital as a sleep aid this week, but it got me interested in the program management behind the Apollo program. The Lunar Orbit Rendezvous mission mode was partly settled on due to the persistence of engineer John Houbolt, who took to writing directly to the admin of NASA. This reminded me of Amazon’s method of documenting a problem and how it should be solved so all can weigh in and see the issue from a single perspective. 

That said, Orbital has been a great read and I recommend it if you’re interested in staying put on our current planet.

November 7, 2025

There’s an old tune that’s been playing in my head this week: “Matchmaker, matchmaker, make me a match…”If you think about it, that’s the dream of every support organization: to pair each customer issue with the right expert, at the right moment, on the first try.

Speed is good, but fit is better.

As Tevye might say, “Without tradition, there’s chaos.” In support, it’s often the opposite: without intelligence, there’s chaos. On November 19, I’ll be hosting a live session on Intelligent Case Routing, our version of the village matchmaker, but for support operations. 

Tali Bartal will show us how Routing Agent blends established rules with agentic AI to make better case matches. It studies real-time capacity to prevent overload, finds time overlap between agents and customers, and weighs SLAs and account value to make sure the most important issues reach the right hands first.The result? Fewer transfers, faster resolutions, and cleaner renewals.

Routing that evolves with your team.

Traditional routing has always been rigid with queues, rules, and guesswork. Intelligent routing learns from your team’s patterns and performance. It notices what works and quietly improves over time.

When CyberArk adopted this approach, they reduced their unassigned queue by 70% and closed 11% more cases within three iterations. NiCE saw a 25% reduction in time to resolution. Those numbers don’t happen by luck, they happen when every case starts in the right hands.

Join me November 19th

In two weeks I’ll be hosting a live session on the Assign module and the Routing Agent that powers it. We’ll move past the idea that speed alone defines great support and get into the multi-model AI that proves it. Because when a case goes to the wrong person, no amount of speed can make up for the detour.
Register here and save your spot.
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On a personal note:
This week’s newsletter has a clear Fiddler on the Roof theme. This may be controversial, but I think Spielberg should remake it. I am such a fan of the Westside Story remake he did a few years ago and I think bringing that energy and style to Fiddler would be great. What remake would you like to see?

October 31, 2025

The lights are dim, the queue is long, and your CRM feels like a haunted house of cases. Each one looks the same on the outside, but you never know what’s waiting inside.That’s where CRM widgets come in.

The Haunted Queue

In our latest webinar, we walked through a common nightmare: staring at a wall of cases, unsure which ones are truly urgent. You can almost hear the whispers: “status open” doesn’t mean “under control.”You dig through Jira, your doc portal, and Slack threads to find the missing clue. You context switch, you lose focus, and the ghosts of old tickets come back to haunt your metrics.
Click here to watch the recording
The Escape Plan

That’s why CRM widgets were built. During the live demo, we showed how these widgets bring:

Sentiment and Attention Scores
Real-time signals that tell you which customers are frustrated, impatient, or at risk. No séance required.

Knowledge and Response Assist
Precision RAG surfaces the right answer before you even search. Then, Response Assist drafts a customer-ready reply with tone, empathy, and translation baked in.

Team-Wide Superpowers
From onboarding new agents to briefing executives in seconds, these widgets keep everyone aligned without ever leaving Salesforce, ServiceNow, or Zendesk (to name a few).

Results That’ll Raise Spirits
CyberArk saw an 11% increase in cases resolved within three iterations. NICE reduced web case volume and resolution times dramatically. The combination of embedded AI and practical design is giving support teams back control, and their sanity.

Coming Up November 19th
Join me and Tali Bartal November 19 for the next live session on Smart Case Assignment. We’ll be showing you how leading enterprises are routing every case to the right person the first time.
Register Here
Until then, don’t let your backlog haunt you. AI can shine a light in even the darkest queues.

See you next Friday.
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On a personal note:
While I am aware Halloween isn’t a global holiday, I wish it was. I have many fond memories of making costumes as a kid and scouring through my bag of candy at the end of the night. Dressing up as The Penguin when Batman Returns came out in 1992 and then reusing my hat and wig combo for a Michael Jackson costume the next year. On that note, can you believe the song Thriller was almost called Starlight? Halloween wouldn’t be the same.

October 24, 2025

This week, we’ll be exploring the “why” behind CRM widgets to give context to next week’s webinar.

We know that support engineers do their best work when they can avoid context switching and stay inside the CRM. So we built CRM widgets of our most popular AI agents, starting with three truths we learned from you:

Negative Sentiment Isn’t Enough

Some CRMs have basic sentiment detection, but it’s only positive, negative, or neutral. That’s fine for the mid-sized jewelry business also using the same CRM, but not for enterprise support. There is a complete spectrum of activity and nuance to enterprise support requests. We added 40 signals of sentiment, detectable in every case.

Frustration, lack of progress, feature request, confusion, profanity, churn risk, renewal – these are some of the signals included. If you can detect every type of signal, who still needs surveys? That’s like acting on 2% of your data.

You Also Want Answers Immediately

The search bar is also getting antiquated.

Knowledge retrieval should be proactive and should show up right when you open the case. If AI is reading and summarizing, it should also save you the search and pre-load any relevant articles. We build that into a widget and brands like NiCE are using it every day.

Polishing is Better Than Writing

A capable CRM assistant should write the first draft of your response back to the customer. Consistent tone, no grammar mistakes, no language barriers.

This is the kind of help you want near the end of a long day. The response assist widget we built into the CRM is saving teams so much time.

See These Widgets Live October 29

Next week, join me to see how these widgets work and get your questions answered. I’ll be taking you on a deep dive into the proactive knowledge, sentiment signals, response assist, and attention scores that could be inside your CRM. 

Register here

If you’re interested in the next topics, case assignment and account management are coming up – see the full list to register.

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On a personal note:

It makes me feel young when I find a newer artist who is truly great. Recently, my brother worked on a music video for Charlie Puth and the song reminded me of so much great Phil Collins and Peter Gabriel music I love. The video is also beautiful. I hope the song brightens your day.

October 17, 2025

This week, I’ll be showing you how SupportLogic widgets in your CRM help support teams get things done faster and with less friction.

Use SupportLogic AI right inside your CRM

CRMs are getting some big updates lately, but there’s an upgrade you can turn on right now that is already proven to improve the metrics your team focuses on:

  • Escalation rate
  • Mean time to resolution
  • CSAT and NPS
  • Customer sentiment and churn

Here is how CRM widgets help:

  • Spot potential escalations with warning signals
  • Cut backlog with productivity automations
  • Stop searching for elusive articles with predictive knowledge
  • Use scores to catch unhappy interactions before poor surveys

When you open a case in Salesforce, Zendesk, or your system of record, ambient agents push these insights to the case and help you spring into action. You need to see it.

See Widgets Live October 29

On October 29th, see how these widgets work live and get your questions answered. I’ll be going on a deep dive into proactive knowledge, sentiment signals, pre-drafted responses, and attention scores inside a support case. 

Register now

And if you missed my regular update style – check out our refreshed YouTube homepage.

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On a personal note:

I love the concept of “win or learn.” If a situation or a hypothesis doesn’t work out, it’s not a loss if we learn from it and do better next time. An old friend of mine would say “more mistakes faster” and I think that’s the same thinking. Go fast, try things, and find what works.

October 10, 2025

This week, I’ll be showing you workflows specifically built for support engineers, support managers, QA managers, and account managers. It’s a look into how SupportLogic helps members of your team get things done faster and with less friction.

A Day in the Life

The Support Engineer

This helps prevent burnout. Now an engineer can see which cases need the most attention, get clear summaries and answers from past fixes, ask better follow-up questions when details are missing, and quickly create new knowledge articles so you can solve problems faster and help more customers.

You need to see this 5-minute workflow

The Support Manager

The ultimate manager toolkit. Now a manager can quickly spot and stop problems before they escalate, see patterns across cases, and get smart suggestions on what to do next so teams work faster and keep customers happy.

See it in action – Check out the 9-minute workflow

The QA Manager

In one place, you can easily spot weak areas in agent performance, listen to calls, fix scoring errors, and give fair, consistent coaching so every agent gets better and customers have smoother experiences.

Watch the 6-minute workflow

The Account Manager

Support cases are often a blind spot for account managers. Now they can see which customers might renew, expand, or leave, track health trends across all their accounts, spot risks early from support and Zoom conversations, and work with their teams to fix problems before renewal time.

Watch the 5-minute workflow

CX Platform Highlights

SupportLogic CXPaaS turns messy customer data (across various silos) into clear insights that improve retention, automate support, and connect every team to the true voice of the customer.

I made you a 15-minute cut of how this helps organizations like yours.

October 29 Webinar – Insights Inside Your CRM

On October 29th, I’ll be showing you how SupportLogic solves so many issues plaguing enterprise support from right inside your CRM. We call them CRM widgets, and we’ll be going on a deep dive into proactive knowledge articles, sentiment signals, drafted responses, and customer attention scores seen alongside the ticket you’re already working on. 

Register now and see it live.

Gifts for GIFs will be back too – I’ll be giving away prizes if you can guess the GIF!

Join Me Friday

Join me any Friday to see how your competitors are beating their performance goals. Is the backlog growing? Are escalation rates too high? Is there friction with your products showing up in support cases? Let’s discuss it.

It’s easy to register with just an email address.

October 3, 2025

Welcome back to the weekly digest, read by over 10,000 CX and support professionals. Read to the end for a personal note from me.

Where has the newsletter been, you ask? We hunkered down, planning and hosting the AI for CX Summit that took place a couple of weeks ago in San Jose. It was an incredible event, filled with networking, collaboration, and learning. I’m now happy to share some of the first on-demand recordings with you.

Enterprise AI for CX Summit On-Demand

To see all of our community content, head to the SX Live Library.

Here’s a breakdown of what’s new:

Why the Next Generation of Enterprise AI is Ambient, Contextual, and Human-Centric
Opening Keynote with SupportLogic’s Krishna Raj Raja
Link here

How Agentic AI and Ambient Agents are Rewriting Enterprise CX

Product Keynote with SupportLogic’s Karan Sood
Link here

The Protocol Powering Real-Time AI

SupportLogic MCP Server Demo
Link here

Panel: How CX Can Fuel Revenue Growth with AI
With Sangeeta Chakraborty from Amagi and Steve Frost from SOAR
Link here

Panel: Turning Support Data into Executive Insight

With Sowmya Srinivasan from HubSpot and Vijay Nidumolu from EY
Link here

Join Me Friday

Join me any Friday to see how you can beat your performance goals. Backlog too much? Customers churning? Bring an issue and let’s discuss.

It’s easy to register – just takes your email address.

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If you’re getting this newsletter for the first time, welcome. Every week, I’ll be breaking down a topic central to CX and showing you content that can improve how your team is handling it.

As we get into the last quarter of the year, try this: Inhale for 4 seconds, hold for 4, exhale for 4, hold again for 4. Repeat 3 times. It’s called “box breathing,” and it’s used by everyone from ER teams to athletes to quickly reset stress and restore focus.

August 8, 2025

Enterprise AI for CX Summit + Awards

Registration is open for the Enterprise AI for CX Summit on September 16–17 in San Jose — a two-day gathering of the most forward-thinking CX, support, and IT leaders. Plus this year’s Support Experience AI Awards is showcasing truly incredible teams. The nomination window closes today so be sure to get your nominations in now.

I’m giving away free passes for you and a colleague – just reply YES to this email and let’s get you in while I still can.

Ever wonder how tech leaders are actually wiring their systems for real-time customer insights? The “Architecting for AI: How CIOs Are Building Real‑Time, Post‑Sales CX Infrastructure” session is designed to pull back the curtain.

How Are Your Peers Cutting Through Noise?

I’m bringing back this great session with Dana Alvarenga (SlapFive), Oren Yaqobi (Redis), and Emre (Zywave) from 2023 – their tips for running support teams and prioritizing still hold true.

This is the kind of conversation you can expect at this year’s AI CX Summit.

Check out the 57-minute chat here.

Time to Go Back to Basics

If you’re thinking about coming to the summit for certification, here is a taste of some of what we’ll be showing attendees. Max Greene goes back to basics with the platform with tips you can use right away that make a huge difference for your CX organization.

The 11-minute SupportLogic crash course.

Join Me Friday

Join me on any Friday to see how you can hit your performance goals. Backlog too long? Do you know which customers are at risk? Bring a goal and let’s get you there.

It’s so easy to register – enter your email address here.

You don’t always get the “thank you” when a case is resolved, but that doesn’t mean it didn’t matter. Sometimes silence is the thank you. I can be bad about that. I often move on, and so do other customers. The fire’s out, and that is impact enough. You’re doing great.

August 1, 2025

Enterprise AI for CX Summit + Awards

Registration is open for the Enterprise AI for CX Summit on September 16–17 in San Jose — a two-day gathering of the most forward-thinking CX, support, and IT leaders. Plus this year’s Support Experience AI Awards is showcasing truly incredible teams. The nomination window closes soon so be sure to get your nominations in now.

I’m giving away free passes for you and a colleague – just reply YES to this email and let’s get you in while I still can.

If you’re tired of hearing the same AI fluff, “Beyond Foundation Models: The Full Enterprise AI Tech Stack Deep Dive” is for you. A no-BS look at how real companies are building stacks that actually work. 

How Do Health Scores Actually Work?

The health scores in SupportLogic are constantly shifting in real time, and reacting to changing events within the case or customer relationship. One of our machine learning experts breaks down exactly how these work, giving you a technical deep dive into how the AI is so accurate.

This 3-minute clip breaks down how they work.

Marlene’s Leadership Principles

Marlene Summers’s career has spanned Salesforce, Vlocity, Zuora, and more. In this clip with Judi Platz, she shares her career origins and the leadership principles that have guided her journey. Marlene is all about cultivating authenticity in leadership and staying true to oneself. It’s an inspiring conversation!

Watch Marlene’s 15 minutes with Judi

Join Me Friday

Join me on any Friday to see how you can hit your performance goals. Backlog too long? Do you know which customers are at risk? Bring a goal and let’s get you there.

It’s so easy to register – enter your email address here.

I love Wordle, and I want to show you this version you can finish in a few minutes. It’s 4 Wordles at once. Just enough challenge to distract your brain, not enough to frustrate it. Play one round on a break to reset.

July 25, 2025

Enterprise AI for CX Summit + Awards

Registration is open for the Enterprise AI for CX Summit on September 16–17 in San Jose — a two-day gathering of the most forward-thinking CX, support, and IT leaders. Plus this year’s certification course will include deeper agentic AI training designed to upskill your team.

You won’t want to miss this year’s Support Experience AI Awards ceremony – real teams sharing what’s actually working for them in the world of AI + CX. No fluff – just great stories and well-earned recognition. The submission window is open now – click here to nominate your team.

I’m going to keep giving away free passes for you and a colleague – just reply YES to this email and let’s get you in while I still can.

New Summarization Tools

In this clip, Max Greene breaks down how the new case summarization and account summarization tools help your team align on issues, solve cases faster, and preserve customer relationships. This session is a great example of the deep dives we’ll be presenting at this year’s summit.

Watch the 36-minute deep dive. 

The Ultimate Agent Bird’s Eye View

I’m bringing Agent Heat Maps back because it’s one of the best views in SupportLogic. Every support manager should be using this view every morning and afternoon to check in on their teams. There’s no better way to see who needs help and how a team is handling caseload.

Become a heat map expert in 2 minutes.

Join Me Friday

Join me on any Friday to see how you can hit your performance goals. Backlog too long? Do you know which customers are at risk? Bring a goal and let’s get you there.

It’s so easy to register – enter your email address here.

When you’re drained but still need to show up, try picking one high-effort thing that actually matters and one low-effort thing to feel momentum. Ignore the rest. It’s not about doing everything, but staying grounded and useful. Keep that momentum going.

July 18, 2025

Enterprise AI for CX Summit 25

Registration is now open for the Enterprise AI for CX Summit on September 16–17 in San Jose — a two-day gathering of the most forward-thinking CX, support, and IT leaders. Plus, this year’s certification course will include deeper agentic AI training designed to upskill your team.

I’ve got another 10 free passes for you and a colleague – just reply YES to this email.

You won’t want to miss Chief Product Officer Karan Sood’s product keynote, “From Reactive to Proactive: How Agentic AI and Ambient Agents Are Rewriting Enterprise CX.” He’ll show how SupportLogic integrates with tools like AgentForce, Einstein, Freddy AI, and Fin Chatbot, creating a unified intelligence layer that spans support, success, product, and sales.

See New Summarization Tools on July 24

Your team juggles hundreds of cases, countless updates, and nonstop context switching, with no clear or consistent way to stay informed. Our new Case Summarization and Account Summarization features can change that. On Thursday, July 24 at 1pm EST, Max Greene will demonstrate how these new features can help you work smarter, stay informed, and ultimately drive better customer outcomes. Don’t miss it!

Save your spot for Thursday, July 24.

The Power of AI Alerts

Alerts are powerful: when sentiment signals like Confusion, Frustration, and Likely to Escalate occur in a support case you can notify anyone in your organization. No extra CRM licenses needed. You can take signals like Upsell and Expansion Opportunity and send them to the account team. What a way to break down data silos!
This 3-minute video shows you how.

Join Me This Friday

Join me any Friday to see how you can hit your support organization’s performance goals. Are escalations too high? Backlog too long? Bring a goal and let’s get you there.
It’s easy to register – you just need an email.

No one remembers how many tickets you closed on Tuesday. But they will remember how you made them feel – calm, understood, empowered. You’re not just solving problems. You’re shaping the customer’s memory of the company. That customer empathy is your superpower.

July 11, 2025

Enterprise AI for CX Summit 25

It’s here! We just opened registration for the Enterprise AI for CX Summit that SupportLogic is hosting on September 16–17 in San Jose — a two-day gathering of the most forward-thinking CX, support, and IT leaders. Register today to get the 50% off early bird discount. This year’s certification course will include deeper agentic AI training designed to upskill your team.

My special bonus offer: I’m giving free passes for you and a colleague to the first 10 who reply to this email. Just reply YES.

Tips & Tricks​​​​​​

Case drivers. By using our sentiment analyzer, you can take feedback to your product team, find coachable moments, and pinpoint the issues occurring over and over. Case drivers are the first step toward reducing case volume and MTTR.

This 1-minute video shows you how.

It’s Time to Celebrate!​​​​​​

Since you follow along weekly, you should know that SupportLogic was just recognized alongside some amazing companies by CX Today for Best Use of AI. This award affirms the belief that AI should make customer experiences more human, not less. And it’s strong validation from our customers who we are so proud to serve.
Read the full winners blog here.

Join Me This Friday

Join me any Friday to see how you can hit your support organization’s performance goals. Are escalations too high? Backlog too long? Bring a goal and let’s get you there.
It’s easy to register – you just need an email.

​​If you’ve had the same kind of issue or conversation several times this week, maybe ask – What’s the signal here? Support and success teams are the early warning systems for products, processes, and customer health. Patterns aren’t noise, they’re insight.

July 4, 2025

Emre’s Signals

In the latest episode of 15 Minutes with Judi, Judi Platz sits down with recent Gold Stevie Award winner Emre Tekoglu, Head of Support at Zywave. They talk about what it really takes to lead a world-class customer support team and how he uses signals to guide priorities.

Don’t miss the 17-minute conversation.

The One-Pager that Reduces Vacation Stress​​​​​​

Before signing off, write a short “while I’m out” note. This isn’t just for others, but for your future self. It should include key priorities paused, any open loops, and what needs to be started when you first return. It takes 10 minutes and removes 90% of the guesswork when you’re back on day one. I like to set two tasks for my return: one small win (something I know I can complete quickly) and one priority that matters. This way, I don’t return to a blank slate or a flood.

What Time Off Teaches Me

Every time I take real time off, I’m reminded that clarity doesn’t always come from thinking harder, it comes from changing environments. Space helps reveal what matters, what can wait, and what I was holding onto. If you’re stepping away, give yourself that permission to actually step away.
​​
Join Me This Friday

Friday demos are heating up – join me to see how you can exceed your support organization’s goals. Bring a goal and let’s get you there.
It’s easy to register – you just need an email.

June 27, 2025

How Are Braze and Coupa Using AI?

Joe Andrews’ recap blog breaks down highlights from our London event with Erika Semtei, VP of Customer Support at Braze, and Declan Fanning, Senior Director at Coupa. They shared their AI adoption journeys and their lessons learned – a candid conversation with two leaders who are seeing results from AI.

Read the 8 takeaways in 5 minutes.

4 Steps to Reduced Escalations​​​​​​

This week I want to highlight Max Greene’s 4-step method for catching escalations before they happen. This workflow is a great introduction for a team member curious who they can reduce escalation rates with very little daily process disruption.

Skip right to the prescribed workflow video.

Highlights from NICE’s Chris Romrell

Chris Romrell from NICE just finished telling Judi Platz and Sariel Moshe how excited he is about Resolve SX and its ability to find answers in stacks of messy data using Precision RAG. I uploaded the conversation in time for this email – it’s a tight conversation about where knowledge retrieval is headed and it’s a rare chance to watch Chris and Judi discuss the future of CX.

This 30-minute conversation.

Join Me This Friday

Friday demos are heating up – join me to see how you can exceed your support organization’s goals. Bring a goal and let’s get you there.
It’s easy to register – you just need an email.

When I finish a book, podcast, or webinar, I try to write down just one idea I’d want to apply, and where. “Good content” is easy to consume and forget. But deciding where it fits into your world makes it useful. One sentence is enough to make it actionable.

June 20, 2025

NICE’s Knowledge-driven Support Evolution

Chris Romrell, Global Head of Technical Support at NICE, is joining Judi Platz on June 26th to share why they are shifting their entire support model.

Following the conversation, we’ll demo the two solutions bringing this strategy to life: Resolve Assist, an agent-facing tool for case handling, and ResolveSX, a portal experience that delivers answers to customers.

Register now so you don’t miss it.

Is Your Backlog Still a Mess?​​​​​​

From agent burnout to missed opportunities in customer retention, standing still isn’t just neutral — it has real consequences. Industry veterans Erik Aberg and Judi Platz have a quick conversation about the hidden risks of doing nothing and waiting to adopt SupportLogic.

Watch the 6-minute video here.

The Cost of Doing Nothing
​​​​
Karan Sood shows how the commercial signals and health scores inside SupportLogic can save your account managers hours of time and uncover serious revenue opportunities. Imagine saving or expanding even one account – it’s worth it!

This 3-minute clip will give you a better picture of the risk.

Join Me This Friday

Friday demos are heating up – join me to see how you can exceed your support organization’s goals. Bring a goal and let’s get you there.
It’s easy to register – you just need an email.



When the day gets fragmented, I’ve found a short walk without my phone is one of the fastest ways to reset. No headphones. No scrolling. Just a few minutes outside to recalibrate. It sounds small, but the mental clarity pays off for hours. I truly love this and as summer opens up I need to do this more often.

June 13, 2025

NICE’s Knowledge-driven Support Evolution

On June 26th, Chris Romrell will join Judi Platz to share why NICE is shifting to a knowledge-driven support model. Following the conversation, Sariel Moshe will demo two solutions that bring this strategy to life for NICE: Resolve Assist, an agent-facing tool for intelligent case handling, and ResolveSX, a portal experience that delivers real-time answers to customers.

Register here to watch live or get the recording.

How Stela Kovela Connects to Customers​​​​​​

Stela Kovela from Mews shares how she stays connected to what really matters: her customers. Amid the demands of executive meetings, team leadership, and strategy, she makes time for one simple practice—three customer calls each week.

Watch this 10-minute clip to get her blueprint.

Save Account Managers Hours
​​​​
Karan Sood shows how the commercial signals and health scores inside SupportLogic can save your account managers hours of time and uncover serious revenue opportunities. Imagine saving or expanding even one account – it’s worth it!

This 3-minute clip will give you a summary of how it’s done.

Join Me This Friday

Friday demos are heating up – join me to see what’s new in SupportLogic and discuss how to exceed your support organization’s goals.
Bring a goal and let’s get your organization there. It’s easy to register – you just need an email.



Open time on the calendar isn’t always free time—it’s opportunity time. I’ve started blocking one 60-minute window a week labeled “Strategic Thinking.” No meetings, no deliverables. Just space to explore ideas, revisit priorities, or step back. It’s become one of my most valuable blocks.

June 6, 2025

Make Life Easier as a Support Manager

This week, Karan Sood takes you through a day in the life of a support manager with several ways SupportLogic can help – including sentiment detection in voice calls, deep case summarization, escalation review, and marking cases for QA review.

This 4-minute clip will save you MANY support headaches.

The Hierarchy of Customer Needs

Sri Velamoor, VP of Global Support & Product Enablement at Workiva, is back with an incredible analogy about customer needs. This conversation with Judi Platz is an inspiring one filled with lessons in team building and creating a customer-centric culture.

Watch or listen to this inspiring 13-minute clip.

May Release Notes Deep Dive

Just in case you missed last week’s update, Tali Bartal breaks down every new element of SupportLogic in an easy-to-follow video. Check the video description for timestamps to jump to the features that matter most to you.

This 11-minute clip goes through every new SupportLogic function.

Join Me This Friday

Friday demos are heating up – join me to see what’s new in SupportLogic and discuss how to exceed your support organization’s goals. Bring a goal and let’s get your organization there.

It’s easy to register – you just need an email.

At the end of a hard week, I ask: What did I handle better than I would have six months ago? It’s a subtle way to track growth that doesn’t show up on dashboards—and a reminder that progress often looks like resilience.

May 30, 2025

Quick Tips

This week, Max gives us a great way to use the support console in SupportLogic. He shows us how the filtering ability within the platform can make the console incredibly valuable. Filtering helps you cut down the firehose and see only the signals that matter to you.

Get a filtering lesson in just 1 minute.

Stevie Award Winners Recap

Three Stevie Winners joined our live session last week to reveal how their teams are performing so well. If you missed their insights, I linked the full recap. It’s a short session packed with great information sure to help your team hit its goals.

Watch or listen to the 25-minute recap on your way home.

May Release Notes Deep Dive
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If you missed last week’s Release Notes email, Tali Bartal breaks down every new element of SupportLogic in an easy-to-follow video. Check the video description for timestamps to jump to the features that matter to you.

This 11-minute video goes through all the new SupportLogic functionality.

Join Me on Friday

Every Friday, I host a completely open demo. Join me to see what’s new in SupportLogic and discuss how to exceed your support organization’s goals.

It’s easy to register – you just need an email!

Sometimes we don’t need a perfect answer, just a new lens. I’ve started prompting AI tools with: “What are five mental models that apply to [topic]?” It’s not just helpful for strategy, it’s also great for reframing conflict, prioritization, or storytelling.

May 23, 2025

Quick Tips

This week, Max Greene takes you back to basics, making sure everyone on your team is getting the most from SupportLogic – putting out the smoke before the fire, acting on predictive sentiment signals from your customers, and prioritizing your support cases with the help of scores. This is like the greatest hits of getting started.

This 3-minute clip is great for getting a new team member up to speed.

Make Change Happier with Marilyn Lin

If change needs to happen in your organization, it may feel like moving a mountain. Judi Platz and Marilyn Lin are back for a conversation on proven methods for managing organizational change and getting team buy-in.

This 11-minute clip will show you how to manage change.

In-App Sentiment Signals

Have you used the new CRM widget? It puts knowledge hints, AI summaries, and a signal timeline inside every support case in your CRM. It’s built to help you streamline case handling.

Take the click-through tour.

Join Me Friday

Every Friday, I host a completely open demo. Join me to see what’s new in SupportLogic and discuss your support needs. 

I’ve made it easy to register – you just need an email!

Here’s a way to restart your brain in under a minute – the “4-7-8” breath technique:

Inhale for 4 seconds. Hold for 7. Exhale for 8.

Do that three times. It’s surprisingly effective when your mind is racing, especially after a long meeting or a stressful email. Like a manual reset button for your nervous system.

May 16, 2025

Quick Tips

This week, Max Greene shows you how “signal clusters” can help support managers spot key trends and gain a comprehensive view of their support organization’s performance. This is a great first step toward org transformation.

This 4-minute clip will make you an expert.

Live Session: Fireside Chat with Stevie Award Winners

Next week, leaders from Zywave, Demandbase, and Bandwidth will join Judi Platz to share how they’re using sentiment signals and AI-driven workflows to drive improvements in both customer satisfaction and business outcomes. This one is a can’t miss if you’re interested in playbooks that get results. Register and get the recording if you can’t make it.

Save your spot for the session happening May 22nd at 1 PM EST.

Live Session: Next-Gen CX

Most enterprise systems were built to react. The result? Siloed data. Manual workflows. Delayed insights. On May 29th, we’ll give you a framework for solving these challenges. You’ll walk away with a clear view of the underlying cost of inaction—and a new lens for what to do next.

Save your spot for May 29th’s live session.

Join Me on Friday

Every Friday, I host a completely open demo. Join me to see what’s new in SupportLogic and discuss your support needs. 

I’ve made it easy to register – you just need an email!

A habit I’ve borrowed from great communicators: strong communicators often pause before answering, sometimes just for two seconds. It signals presence and thoughtfulness, and it often results in a better response. I’ve been practicing the same pause, especially in high-pressure settings. It’s worth trying if you’re in a role that requires fast thinking.

May 9, 2025

Quick Tips

Face it, there is no great way to filter the data in your CRM. Instead, you should use Virtual Teams to make sure you’re only seeing the cases that are relevant to you. Max Greene shows us how to use filters to find case insights fast.

This 3-minute video shows you how.

Live Session: Is Your CX Stack Broken?

Most enterprise systems weren’t built to deliver proactive CX. They were built to react. The result? Siloed data. Manual workflows. Delayed insights. On May 29th, we’ll unpack these challenges and what has to fundamentally change. You’ll walk away with a clear view of the underlying cost of inaction—and a new lens for what comes next.

Save your spot for May 29th’s live session.

A New Way to Measure Success
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Emre Tekoglu, VP of Customer Support at Zywave and latest Stevie award winner, shows you how to map out the journey of a typical enterprise support case. His methods produce real results and this video breaks down his philosophy on case strategy.

This 4-minute video will give you a new perspective.

Join Me on Friday

Every Friday, I host a completely open demo. Get a bird’s eye view of your support agents, reduce MTTR, or track at-risk customers from one dashboard.

I’ve made it even easier to register – you just need an email!

Take a quick break and explore Radio Garden — a live globe of radio stations around the world. Spin the planet, click a city, and hear what’s playing in real time. It’s an oddly magical way to feel connected to other humans, one song at a time.

May 2, 2025

Quick Tips

Tell your in-house analyst to take a vacation, if you even have one. This week I’m showing you the power of trend analytics, my favorite dashboard inside SupportLogic SX. Data visualization really comes to life to let you see the needles in your support data haystack. 

This 2-minute clip will make you an expert.

How is AI Going to Affect Us?

SupportLogic CEO and Founder Krishna Raj Raja was featured on a popular episode of the Insight Jam podcast. They touch upon many topics but the end of the conversation pivots to some great advice.SupportLogic CEO and Founder Krishna Raj Raja was featured on a popular episode of the Insight Jam podcast. They touch upon many topics but the end of the conversation pivots to some great advice.

Krishna’s 2-minute advice for young people entering the tech industry.

Turn Support into Revenue with Marilyn Lin
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This week, Judi is with one of our favorite people, Marilyn Lin. After 15 years at Salesforce, Marilyn tells us how she created seismic shifts at large organizations and elevated support teams to a critical piece of customer success.

This 17-minute chat will make your organization better.

Curious about what’s new at SupportLogic?

Every Friday, I host a completely open demo. Get a bird’s eye view of your support agents, reduce MTTR, or track at-risk customers from one dashboard.

I’ve made it even easier to register – you just need an email!

I hope you had a great week as summer breaks start to approach. If you’re a fan of this newsletter, let me know! We’ll send you a swag pack from our archives of shirts and goodies from past trade shows. 

April 25, 2025

Tips & Tricks

Case anomalies are impossible to find in your CRM, but this week Max shows you how even your team’s custom fields can be used to find insights within minutes. There’s no other way to do this that doesn’t involve your IT team or building a custom application.

This 1-minute clip shows you how to find case anomalies.

What is Ambient AI?

“Ambient AI” is meant to constantly monitor and act on insights across your technology stack. What’s great about ambient AI agents is that they can be put to work powering your existing business applications, your ticket system’s existing AI function, and so much more. 

CEO Krishna Raja explains Ambient AI for CS in a 4-minute read.

Leadership Lessons from Judi

Judith Platz is known for her ability to hold audiences at conferences and set attendance records. In this chat I ask her how she became a popular public speaker and what guidance she has for the rest of us.

This 15-minute chat will improve your public speaking.

Curious about what’s new at SupportLogic?

Every Friday, I host a completely open demo. Get a bird’s eye view of your support agents, reduce MTTR, or track at-risk customers from one dashboard. Join me to see how​​​​ – here’s a direct link to register.

The support and success industry shifts often, and you may find yourself looking for a new role because of the nature of the business. This week I thought it would be helpful to check in with Jeff Su – he has great tips on making your search an easier one by using ChatGPT.

This 8-minute video will help you.

April 18, 2025

Tips & Tricks

A birds-eye view of your whole support team, with every case color-coded by sentiment? That’s Agent Heat Maps in a nutshell. It’s Max’s favorite support manager tool (and mine too) because it allows you to get a pulse on every open case and act fast. Plus it’s visually awesome!

This 3-minute clip shows you how to use Agent Heat Maps.

Build or Buy? Do Both

There are more tools than ever for customer support and success, and building tools has never been easier. But when you’re deciding which capabilities you should keep in-house and which to source, it helps to use a proven framework. The CS leaders from our conference last fall did just that:

This Build vs. Buy framework will help you be prepared.

Leadership Lesson with Judi

Sanjeet Bali is a master in keeping support teams motivated and performing at their best. As an executive, she gives great advice on the importance of strategic integration and collaboration across departments. If you’re planning an upward career move this is a great discussion to absorb.

Don’t miss this 15-minute chat with Sanjeet Bali.

Curious about what’s new at SupportLogic?

Every Friday, I host a completely open demo. Get a bird’s eye view of your support agents, reduce MTTR, or track at-risk customers from one dashboard. Join me to see how – here’s a direct link to register.

Harvey Lee’s marketing newsletter made a great point last week that applies to CS leadership and coaching your team:

“Let me share a revelation that transformed my approach to leadership: there are no neutral conversations. Every interaction either builds or erodes trust.”

I love the absolutism in that phrase because, if you internalize it, every conversation has a clear purpose in the forward progress of your team.

April 11, 2025

Tips & Tricks

This week’s tip is the #1 reason why our customers are successful – by predicting customer escalations before they happen. Max Greene shows how the Escalation Review workflow helps teams act on these predictions and cut escalation rates in half.

This 3-minute video shows you how.

Event Watch

The conference sessions from Bengaluru are now on YouTube. Watch the 5-minute keynote highlight here.

The conference deep dives focused on how to eliminate knowledge gaps, manual coaching, and operational inefficiencies. I love how these sessions lead with live demos and get into the AI behind these workflows. Here’s a playlist of every session.

Lessons in Leadership

Leading a team through serious innovations in AI? That’s what Chitra Madhwacharyula, Director of Customer Success Operations at NVIDIA, has done. She joins “15 Minutes with Judi” to share her blueprint for making CS organizations *operationally* viable. This discussion is sure to leave you with some new ideas for your team.

Here’s the 15-minute episode.

Curious about what’s new at SupportLogic?

Every Friday, I host a completely open demo. Get a bird’s eye view of your support agents, reduce MTTR, or track at-risk customers from one dashboard. Join me to see how – here’s a direct link to register.



James Clear’s weekly email is filled with inspirational quotes, and this week I’m leaving you with one that resonates with CS:

“Remain playful as your responsibilities increase. It’s easy to become serious when people and results depend on you, but nearly everyone’s performance improves when they proceed lightly through the world.”

April 4, 2025

Tips & Tricks

This week, Max Greene shows us how to find the biggest case drivers. By looking at sentiment labels at scale, you can take customer feedback to your product team, find coachable moments, and pinpoint issues causing repeated friction. Identifying case drivers is the first step toward reducing case volume and average time to resolution.

This 1-minute video shows you how.

Event Watch

Our event in Bengaluru last week was a success! I encourage you to check out Chief Product Officer Karan Sood’s product keynote from our live conference back in October for a snapshot of what was discussed. Watch the 37-minute video here.

Next Office Hours, we’ll help you build the business case for AI tools. This session will highlight real-world examples and measurable ROI, helping you make the case to leadership. Here’s a link to register.

AI Deep Dive

If you’ve ever wondered how an escalation prediction works or how Netflix knows your interests, the key piece of technology is called a “gradient boosted classifier.” Think of it as a series of decision trees that learn from previous errors to form a final decision. Think of a decision tree as a game of Plinko that arrives at a right or wrong answer. If this sounds cool, Alex Mably goes into detail on how it all works, and it’s a great way to learn about a fundamental part of AI.

This 3-minute video explains it.

Curious about what’s new at SupportLogic?

Every Friday, I host a completely open demo. Last week, attendees got a deep dive on how Routing Agent automates assignments to save time and error. Join me and get your questions answered  – here’s a direct link to register.

After rotating my desk to face the sunlight I’ve been looking for more ways to get energized in the morning. Trading phone light for sunlight has been a big difference maker. Here’s a 6-minute explanation of why – have you tried this?

March 28, 2025

Tips & Tricks

This week, Max Greene highlights the power of Alerts inside SupportLogic. Alerts allow you to take customer signals like Confusion, Frustration, and Likely to Escalate and then notify anyone when one of them occurs. You can also take signals like Feature Request and Documentation Request and send them right to product and engineering. What a way to break down data silos and use the voice of the customer.

This 3-minute video shows you how.

CCO Conversation

Julie Baxter Rudd, VP of Global Customer Support at Elastic, shares with SupportLogic CCO Judith Platz some very inspiring ways to be a great leader. From building a culture of positivity to getting her team in the performing mood, their conversation on team building is sure to inspire.

Watch the 17-minute conversation here.

Event Watch

I invite you to join us for our next Office Hours – we’ll be discussing the business case for a Support Experience platform. This session will highlight real-world examples of how SupportLogic is improving operational efficiency, reducing costs, and delivering measurable ROI. We’ll also demonstrate why maintaining the status quo can be so costly. Here’s a link to register.

Next week, I’ll have highlights for you from the Support Experience AI Conference – India happening today.

Curious about what’s new at SupportLogic?

Every Friday, I host a completely open demo. Join me to see what’s new and get your questions answered. How to set up an alert? How does Shifts work? What about the CRM widget? Get your questions answered – here’s a direct link to register.

On most days, I listen to this Calming Classical playlist, and it’s a great way to stay calm and productive – check it out and let me know if it works for you, too.

March 21, 2025

Tips & Tricks

This week’s tip is the ultimate backlog extinguisher – watch the 6-minute video here. I love this clip because it’s a real difference-maker for the folks who follow the steps. Max breaks it down in a few steps.

CCO Conversation

Check out CCO Judith Platz’s conversation with Sri Velamoor, VP of Global Support and Product Enablement at Workiva – listen to the 12-minute conversation here.
I love Sri’s perspective on adding innovation to support operations. He’s using AI across his org in some very unique ways.

Event Watch

With the large event happening next week in India, next week I’ll update you on our virtual events. In the meantime, CEO Krishna Raja explained Cognitive AI Cloud at Web Summit in Qatar – watch the 3-minute summary here.

Curious about what’s new at SupportLogic?

Every Friday, I host an open demo. Join me to see what’s new and discuss your support needs. What is the cognitive AI cloud? How does Routing Agent work, or the CRM widget? Get your questions answered – here’s a link.

Last but not least, I hope you find a serene moment in your day to reflect on this week’s successes. Support is never finished, but the wins must be recognized.

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