Support Experience: How Innovative Companies Use AI to Win the Hearts, Minds, and Wallets of Customers

In Support Experience: How Innovative Companies Use AI to Win the Hearts, Minds, and Wallets of Customers, Krishna Raj Raja shares groundbreaking strategies to elevate customer support into a competitive advantage.

As the founder of SupportLogic and a pioneer in AI-driven support experience, Krishna reveals how companies can leverage advanced AI to:

  • Extract the true Voice of the Customer from every interaction.
  • Predict and prevent churn by addressing issues before they escalate.
  • Deliver personalized, proactive support at scale.

Packed with real-world examples and actionable insights, this book is a must-read for leaders who understand that the future of business success hinges on exceptional customer experiences.

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Support Experience Book (#66)

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“A compelling narrative on why Support  Experience matters even more in the disruptive era of Artificial Intelligence”

Dilip Kumar

Chief Digital Officer, NTT Data Ltd

“A must read for any leader,  Krishna does an outstanding job describing how to make a sustainable shift from a reactive to proactive support experience leveraging the power of AI!”

Atul Nanda

SVP Head of CSS Global Operations, Atlassian

“Support conversations are the most honest and context-rich interactions we have with customers. Yet for decades this data has sat untouched and underappreciated. That is changing rapidly and becoming a key competitive advantage for forward-thinking companies. Becoming an SX-driven organization is one of the most impactful things you can do for your company. This is a must read for any organization”

Judith Platz

CCO, SupportLogic. Previously Chief Success Officer at Salesforce

“Krishna has written a wonderful manifesto of how Support Experience can change the world by using customer insights to improve not just support delivery, but products and services”

Francoise Tourniaire

Author of “The Art of Support”